Trade ads for IQX
These are a series of trade ads produced for a high-end security system. The goal was to create trade ads that didn't look
like trade ads. This particular product was called the X Series and had many advanced features, a high "IQ", as it were.
The ad on the left was playing off the idea of product being so intelligent that it must be from another world. The second
plays of the then popular TV show the X Files. The third idea represents a brilliant scientist for whom no task is too
complex . The ads ran in trade magazines and were handed out as one sheets at trade shows. <PREVIOUS NEXT>